What is Iyasaka 弥栄?

Iyasaka (弥栄) is a beautiful Japanese word that means "to prosper ever more" or "to flourish increasingly." It does not simply refer to a current state of prosperity, but carries a positive and powerful nuance, expressing a wish for continued growth and vibrant prosperity into the future. 

It can be described as an auspicious prayer, or norito 祝詞, deeply rooted in Japanese culture that expresses gratitude for everything from the past to the present, while praying for limitless development and prosperity from the present into the future. 

Etymology and History

The word "Iyasaka 弥栄" is composed of two kanji characters:

Iya (弥): Expresses the idea of something progressing further, meaning "more and more" or "increasingly." 

Saka (栄): Means "to prosper" or "to flourish" (sakaeru 栄える). 

Together, they form the word "Iyasaka 弥栄," filled with hope for the future. It has long been used as a significant word in Shinto ceremonies and rituals, serving as a prayer for the power of the gods (kami 神) to grow ever greater, and for the nation and its people to prosper under their divine protection. 

Its Power as "Kotodama" and How It Is Used

The most distinct feature of "Iyasaka 弥栄" is its strong aspect as a Kotodama 言霊—the belief that mystical power dwells within words—used in prayer and celebration. 

As a Celebratory Acclamation: There is a traditional custom of concluding celebratory banquets, such as corporate ceremonies or weddings, by having all participants chant "Iyasaka 弥栄!" three times. This is a powerful, communal act to wholeheartedly pray for the eternal future prosperity of the organization or individuals.

For Good Fortune and Spiritual Meaning: The very act of chanting the word "Iyasaka 弥栄" is considered a "good fortune action" that summons the energy of prosperity. It is believed that by affirming and declaring a positive future, one can attract that reality into being.

KICHIYA's Proposed "Good Fortune Actions"

Here are specific actions you can take to draw out the maximum power of "Iyasaka 弥栄" as a Kotodama 言霊. Feel free to incorporate them into your daily life and begin the habit of cultivating fortune with your own hands.

1. Chant "Iyasaka 弥栄" at the Start of Your Day: At the beginning of each day, whether in your heart or in a soft voice, try chanting "Iyasaka 弥栄" to wish for your own development and the happiness of those around you. Starting your day with positive energy is an extremely effective way to create a favorable flow of good fortune.

2. Pray for the Prosperity of Others: The prayer of "Iyasaka" is not only for oneself. By expanding your prayer beyond yourself to include the "Iyasaka 弥栄" of your family, your company, or the world, you generate a greater energy of harmony that, in turn, contributes to your own good fortune.

3. Use it as a "Kotodama 言霊" for New Beginnings: When starting a new project, opening a store, or taking a step toward a new goal, declare "Iyasaka 弥栄!" to pray for success and prosperity. The powerful Kotodama 言霊 that affirms the future will surely support you in your endeavors.